Blog

Investing in the foundation of future innovation
Joachim Rask Joachim Rask

Investing in the foundation of future innovation

As markets evolve at an unprecedented rate, distinguishing between mere costs and valuable investments in explorative and experimental work is increasingly challenging. Viewing these endeavors solely as expenses might cause us to overlook groundbreaking innovations that could lead industries tomorrow.

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Unlocking Sales Potential through Positioning
Anton Lundberg Anton Lundberg

Unlocking Sales Potential through Positioning

Intensifying your product and service positioning is a way to revitalizing sales and grow. Positioning also enables business leaders to align organizational efforts, create common momentum based on “collective Insights” that brings huge efficiency gains.

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The Pathway to Profitability
Joachim Rask Joachim Rask

The Pathway to Profitability

In the intricate dance of business success, the rhythm is set by a company's ability to align commercial aspirations with operational capabilities. The harmony of this alignment plays a pivotal role in driving profitability. Yet, the secret to maintaining this harmony is often found in the twin concepts of market and customer centricity, which are the lifeblood of contemporary business strategy.

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Customer and Market centricity – how to approach it?
Joachim Rask Joachim Rask

Customer and Market centricity – how to approach it?

Customer and market centricity is vital for any business that wants to succeed in a competitive and dynamic environment which is more or less the reality in all industries. How can businesses become more customer- & market centric?

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How to become a better leader
Joachim Rask Joachim Rask

How to become a better leader

Are you facing a challenge or decision that you are not sure how to handle? Have you ever felt stuck or blocked in your thinking? Or are you just feeling overwhelmed or stressed? Perhaps reading this article will be the first step in becoming a better leader.

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What successful people have in common
Joachim Rask Joachim Rask

What successful people have in common

Bill Gates, Elon Musk, Richard Branson, Oprah Winfrey, Sheryl Sandberg and Jeff Bezos all have one thing in common (on top of being successful). Find out more.

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Experience Unleashed rekryterar Agnes Hjelmér
Joachim Rask Joachim Rask

Experience Unleashed rekryterar Agnes Hjelmér

Managementkonsultbolaget Experience Unleashed rekryterar Agnes Hjelmér och förstärker därmed sitt erbjudande inom digital transformation, kundupplevelse och innovation. Bolaget har sedan starten 2019 haft en stadig tillväxt, och räknar med att rekrytera ytterligare under 2023.

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Why customer centricity is a key focus area for every CIO/CDO
Joachim Rask Joachim Rask

Why customer centricity is a key focus area for every CIO/CDO

For a company to master current market environment requires that every part of the organization has an outside-in mindset, i.e., operating from a market and customer perspective across almost everything, combined with a strong ability to change. Within IT/Digital organizations this is more important than ever right now.

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Cutting costs won’t be enough
Joachim Rask Joachim Rask

Cutting costs won’t be enough

When the business climate is tougher, when the urgent need for transformation is there. How are you addressing the situation and what are your immediate actions?

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Want organic growth? 4 questions to ask.
Joachim Rask Joachim Rask

Want organic growth? 4 questions to ask.

When market and customer dynamics are changing, organizations must change too. Here are 4 questions every leadership team should put more focus on in the coming years.

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Even small companies can contribute.
Joachim Rask Joachim Rask

Even small companies can contribute.

To help the Ukrainian people with food, water and shelter, we have decided to donate to UNCHR, the UN Refugee Agency and appreciate the generous initiative by the Akelius Foundation to double our donation.

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When choices dilute growth
Joachim Rask Joachim Rask

When choices dilute growth

Making choices is critical for us as humans, but when it comes to sales and organizational efficiency, too many choices can be counterproductive and slow down growth. Organic growth requires that you fulfill customer needs, are differentiated from the competition, and are internally clear on priorities. Can there be a silver bullet?

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