Customer based Product and Service Positioning - a key to unlock sales growth

In today's competitive business landscape, customer and market positioning is a practice business must master to secure sales growth. Positioning is not just a marketing buzzword; it's the strategic cornerstone that businesses should adopt and practice for every attempt to increase sales.

And guess what? It all starts with the customer:

1. Addressing Customer Needs

   • Positioning is impossible without having a profound understanding on the customer needs to address. When your positioning strategy resonates with your customers’ needs the product and Service fosters a sense of relevance - dramatically increasing the likelihood of a purchase.

2. Setting Your Product or Service Apart

   • Positioning is all about differentiating your product or service from the competition and focus on your unique features / attributes. This differentiation catches the eye of potential customers, making them more likely to explore what you have to offer.

3. Communicating Value Clearly

   • Customers want to know why they should choose your product or service over others. Effective positioning communicates the value proposition crisply and persuasively across the whole customer journey. It answers the critical question of "What's in it for me?" This clarity helps sales teams convey the benefits and advantages, making it easier to close deals. And it has a positive effect on price.

4. Precision in Targeting

   • Positioning enables more precise marketing and sales efforts. It helps identify and segment your ideal customer base, allowing you to tailor marketing campaigns and messages to address their specific pain points and preferences.

5. Competitive Advantage

   • Well-crafted positioning can confer a substantial competitive advantage. It spotlights your strengths and mitigates your weaknesses, allowing your product or service to shine in the market. A unique position can lead to increased market share, as customers flock to your offering due to its distinct appeal. Over time customers learn to rely on your brand's promise, which can turn them into loyal advocates and repeat buyers.

To summarize, effective customer and market positioning is the key that unlocks the door to sustained sales success. It is also a great way to force Customer centricity into and organizations way of working.

At Unleashed we know that customer and market centricity is a strategic imperative for any business that wants to survive and thrive. But as always, it is a journey and we can support you in this, every step of the way.