Think of Innovation like parenting and you are more likely to succeed in the long term

Leadership Teams that take Innovation seriously succeed where others fail. They know Innovation is more than power-points and fun brainstorming session.

At Unleashed we look at Innovation like parenting – a long-term commitment where endurance and grit are as important as creativity, capability and analytics. Through all phases - from birth of an idea to market launch and phase out.

How to get going? Think holistic agenda

Building a Robust Innovation Agenda:

• Strategy: Pinpoint where to innovate to fuel sustainable, profitable growth.

• Engagement: Cultivate a community, both within and beyond company walls, that breathes innovation.

• Execution: Speed up and refine the innovation process.

Some tips to get started:

All organizations are unique and its key to understand the strengths and weaknesses. However, there are some general activities that always should be part of an innovation agenda, here are a few:

• Launch, drive, and track initiatives that are interconnected and aimed at the ultimate prize: delivering unmatched customer benefits.

• Innovate from the ground up and from the top down.

• Understand the strengths and weakness of your “tribal knowledge”.

• Shape a comprehensive innovation workflow.

• Monitor your innovation portfolio - and close gaps with tactics like crowdsourcing and Open Innovation.

• Dive into experiential and tech-driven opportunities.

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