Together, we help you discover WHERE TO PLAY and HOW TO WIN – unleashing growth and success.
”Experience Unleashed is a trusted partner to us. They have really shown that they understand our business and our customers. All outputs from the initiatives we have done together so far have been actionable and both strategically and operationally valid.”
- Björn Borgman, CEO & Group Commercial Director, HL Display
How we create value for our clients?
Growth & Profitability – Unlocking business potential through data-informed insights, strategic positioning, and optimized execution.
Commercial Impact – Strengthening brands, customer loyalty, and revenue growth with targeted marketing and sales optimization.
Innovation – Creating differentiated products, services, and business models that drive long-term value.
Digital Transformation – Leading business-driven digital change to enhance agility, scalability, and efficiency.
Entrepreneurship – Partnering with visionaries to transform bold ideas into scalable ventures.
Everything we do is rooted in customer and market insights, helping organizations determine where to play and how to win by turning strategy into measurable impact.
What sets us apart?
Markets shift, expectations evolve, and yesterday’s success won’t secure tomorrow’s relevance. The challenge isn’t just having a strategy - it’s making it work.
Every organization holds more knowledge than it realizes. The key is uncovering hidden gems, surfacing the right insights, aligning teams, and turning ideas into momentum. That’s where we come in.
At Unleashed, we cut through complexity and focus on what drives real impact. We don’t just deliver strategies - we make them stick. We don’t just offer solutions - we transfer know-how. Because lasting success comes from building the capability to navigate change with confidence.
Real trust is earned in the field, not on the sideline. We’ve been there, seen what works, and learned from what doesn’t. We move fast, focus on what matters, and drive results - without the fluff.
We don’t claim to have all the answers. But we do know how to find them, test them, and make them work.
“The best thing working with Experience Unleashed is their capability to quickly understand the situation and thereafter structure the dialogue in a systematic and educational way that directly creates value and energy.”
— Helena Hörnebrant, Chief Information Officer / Chief Digital Officer, TRATON Financial Services
“We sought better-quality insights, and Unleashed provided the eye-openers we needed by organizing internal and external customer and market data. While much of the information wasn’t new, they facilitated pivotal “aha” moments for our management team, enabling us to find common ground. Thanks to Unleashed, we’re now fully aligned and have a clear, strategic path forward.”
— Finn Wikander, Chief Product Officer, Pricer
“Experience Unleashed helps you push boundaries and points you and your business in a direction that makes you better in your existing business while exploring the new that awaits around the corner. Combines strategy with hands-on valuable outcomes in a way you haven't seen before.”
— Jenny Larsson, Global Chief Information Officer, Intact Insurance Speciality Solutions
“The best part about working with Experience Unleashed is that they are able to uniquely combine their broad, real-life, practical experiences with a completely personalized approach. Every interaction felt like it was genuinely designed to create value for our specific situation and not the all-too prevalent cookie cutter approach other consultants sometimes serve up.”
— Thorsten Brandt, Chief Marketing Officer and Head of Ownership Experience, Electrolux Group
”With great understanding of customer business pillars and foundation, Experience Unleashed are able to show where and how their CX-based business development and innovation models can support future sustainable business growth. With head and heart, they are truly devoted to share, support and develop. It’s a joy to work with them!”
- David Schill, Head of Brand & Marketing Strategy, Innovalift
”Experience Unleashed guided us through the development of a set of consumer centric Value Propositions for a new service. Thanks to their solid know-how and well experienced way of working we have today a new service in the market.”
— Anna Calmerskog, Category Marketing Manager Peace of Mind, Electrolux BA Europe
”Experience Unleashed has guided us through the process of defining a future product portfolio. Introducing a structured yet innovative and flexible approach, with a lot of hands-on exercises. I really enjoyed working with them, strong professionalism based on experience and still a very easy and friendly approach.”
- Niklas Karlsson, Vice President Products, Services and Technology, Aritco Lift
“Any sustainable advice is based on yourself realizing the business challenges and the appropriate solutions by being asked the right questions. That´s exactly what Experience Unleashed brings to the table. They don´t just make you wake up and face the situation, they allow you to own your own progress, but never unsupported.”
— Kajsa Blixth, CMO, Piab
“Experience Unleashed deep knowledge in innovation in combination with their unique approach to guidance, in a dialogue format, cutting across strategy and operations - makes the work both inspiring and hands on at the same time.”
– Johan Rudström, Head of Marketing & Digital at Synoptik Scandinavia
“They have a rare understanding of Experience Management. Everyone in my team, as well as some of our customers, could benefit from their knowledge and thorough understanding of business challenges ahead that any Experience transformation will face – from strategic to very hands on operational level.”
— Henrik Cronebäck, Head of Nordics, Qualtrics
“Experience Unleashed guided us from idea to final delivery through great insights and expertise in customer segmentation methodology. Their approach shines light on all different angles. Not only did we receive what was asked of them, but also a great understanding of how to conduct user research on a higher level with the intention to drive sustainable change in customer interactions.”
— Sara Strid, Vice President D2C, Profoto