We have extensive experience of driving Innovation, Customer Experience and Transformation within a variety of industries, always with the customer in the centre.
Our experience transcends line manager roles, global leadership roles and as management consultants.
Joachim Rask
Co-founder of Experience Unleashed, former Head of Purple+, Telia Company’s Innovation hub, former VP Innovation Operations at AB Electrolux.
Joachim is a leader with 25 years’ international experience of driving results within the fields of Innovation, Customer Experience (CX), Digital and Transformation. He has a diverse experience across multiple industries (both as line manager and management consultant) and a long history of leading strategic and operational initiatives in a reality characterized by Volatility, Uncertainty, Complexity & Ambiguity (VUCA). With extensive knowledge how to engage people he has a strong know-how of how to make things happen.
Anton Lundberg
Co-founder of Experience Unleashed, former various senior positions within AB Electrolux such as VP Market Driven Innovation (Global), Director, CX Insight and BMI, EMEA, and Director Consumer Insight, North America.
Anton is a leader with 25 years’ international experience of driving results within the fields of Innovation, Insight-driven Marketing and Transformation. He has a diverse experience as line manager, researcher and management consultant across product and brand development, market launches, customer/consumer centricity, and companywide transformation initiatives. Anton has a track record of leading, engaging and motivating teams to reach outstanding results - rooted in data and an evidence-based approach.