Agnes is an experienced leader capable of delivering tangible results in both corporate and entrepreneurial environments. She has been CEO and COO of iconic brands and companies and has extensive multi-channel and multi-brand experience. Agnes is a strong advocate of creativity and digital innovation to deliver business growth, always with the customer experience at heart. She has significant international experience and is known for creating result-driven organizations, with teams working towards the same goals and where both individual results and team spirit flourish.   

• From 2000 to 2011 I was lucky to be able to explore almost every aspect of Operations at L’Oréal’s Luxury Product Division. From engineer at the international supply chain department to director of manufacturing with 1000 employees, I learned how to navigate throughout a complex environment, mixing long-term strategic thinking with very hands-on and challenging moments. 

• Looking for an experience closer to the end-consumer, I left L’Oréal to spend the following 10 years in smaller businesses where I held various COO and CEO positions. I have been on journeys with extensive quick international growth both on D2C and B2B (0- USD 60millions in 18 months), giving me a deep understanding of different digital transformation, customer behaviour, cultural differences and lifecycles. I have also managed downsizing and change-management in international environments.   

• Across all businesses I have always focused on the BRAND, its core-values, purpose, vision and mission and aligned the organization and its business partners to create a uniform universe, tone of voice and product offering.

• Since Aug 2023, I’m pioneering value creation and impactful outcomes, guiding businesses of every scale to excel in exceeding customer and market expectations.

View Agnes LinkedIn-profile here.